Anton Zykin Founder & CEO SFCD The web is constantly shifting, but where is it shifting to?ĪZ: Since mobile devices and apps are now fully integrated into our daily lives, most websites have been seeing an increase in mobile users. But many designers and consultancies don’t share that view and I think this is holding back the discipline. Great design to me is very adaptive and smart and doesn’t need to control the show to feel good about its role. NR: I think designers are weaning off their desire to control whole visual canvases and get excited about the more modular, system based visual world. How do you think designers can improve user experiences in the nearest future? What is great design? There are many technologies involved in shaping this future. So far it’s really been a media optimisation story but looking forward it’s clear the role it will have for storytelling and also in shaping particle design.
NR: The promise of programmatic is interesting but as yet well underexploited. Do you see any interesting emerging technologies in the market? I think design is following this path, meaning identities and graphic expression need to be on one hand much simpler (appears as a particle or module in an otherwise unknown environment) and on the other hand more sophisticated (intelligence ensuring relevance). Some evolved coded systems and games are object oriented, meaning that each unit has it’s own intelligence, rules and behaviour built in so that its behaviour changes wherever it is and whatever it’s doing. But with modularity becoming the resting state for digital interfaces, this mindset becomes outmoded.
Too much digital design still needs control of significant parts of the screen real estate to make sense. Nicolas Roope Founder & Executive Creative Director Poke London What is your vision on the future of web design? What could be the next breakthrough? We sat down with the world’s most influential web visionaries and asked them to share their thoughts and insights on the future of design and the Internet, and the current technology that they are betting will make it big. During the next 10 years we will witness the launch of devices and technology that most of us couldn’t even imagine today. It is hard to imagine a sphere of life that does not depend on it and like the universe we live in, it is still growing and evolving with ever accelerating speed. Over the last decade the very nature of the Internet has changed dramatically.
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